One may find the following categories in the brand
Principles by Ben de Lisi is a fashion range perfect for everything from casual lunch dates to important evening events. A timeless and modern range that effortlessly takes the customer from day to evening.
Contemporary tailoring, understated separates and smart casual wear all perfectly co-ordinated for all occasions, e.g. business meetings, after 6, city break.
For the woman aged between 30 and 55 who likes modern contemporary style, uncomplicated, co-ordinated ranges, quality cut, luxurious details, likes to look after herself, culture and travel, investment pieces and accessories.